Alaere Lifestyle LLC is owned and operated by Odemi Pessu, multidisciplinary artist and author of Force of Nature. Alaere translates to “queen or woman of substance” from Ijaw, her mother’s maiden tongue. Raised by two Nigerian immigrants and entrepreneurs in Atlanta, Odemi Pessu grew up with aspirations of one day changing the world through art, business, and sustainable fashion.

After amassing nine years of creative leadership experience in corporate America, she knew it was time to start something new. Seeing a need for a high-end lifestyle brand that celebrates the spiritual and cultural significance of African and indigenous women globally, Odemi Pessu founded Alaere Lifestyle.

Her mission is to inspire modern Afro-indigenous women globally to live and love as a physical embodiment of divine flow and consciousness. Through harnessing the power of art, literature, and sustainable fashion, Alaere Lifestyle is emboldening the next generation of beautifully sovereign women artists, lovers, and leaders across the globe.

A direct descendant of noteworthy chiefs from the Warri kingdom, and bearing two advanced degrees, a B.A. in International Political Economy and Master of Public Affairs, from Brown University, Odemi Pessu channels her desire to change the world into Alaere Lifestyle’s art, literature, and fruitful business partnerships. Her first book, Force of Nature, is internationally distributed in bookstores across the United States, Europe, and Oceania.

In 2014, the Georgia House of Representatives lauded her “selfless dedication, mental agility, verbal adroitness, and personal maturity” with a house resolution in her honor. Today, she remains dedicated to creative leadership and philanthropic pursuits that can open doors for African women globally.

Alaere Lifestyle's multi-faceted mission aims to cultivate the creative, intellectual, sensual, and spiritual expansion of modern queens in cosmopolitan cities across the globe.

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